SUMMIT TO THE SIGN™ & GREAT WALL OF FAME™
A New Cultural Landmark, Beneath the Hollywood Sign | 20-Year Naming Rights | A historical opportunity to cement your brand within Hollywood's cultural legacy while creating lasting impact at a fraction of traditional sponsorship costs.
CURRENT PROPERTY STATISTICS
A first-of-its-kind cultural monument under the Hollywood Sign, Great Wall of Fame™ immortalizes global icons across sport, music, and entertainment—combining legacy architecture, immersive storytelling, and AI-powered media for the next generation.
PREMIUM CULTURAL LANDMARK
Strategic Partnership
Naming Rights Opportunity
  • 20-year exclusive naming rights deal
  • Total value: $20 million ($1M annually)
  • Official title: "[Iconic Brand Name] Great Wall of Fame™"
  • Prominent position beneath Hollywood's most recognized landmark
This landmark opportunity connects your brand to Hollywood's storied legacy while participating in its future narrative.
For every icon who is honored with a heart, your naming rights will be given exposure via each honoree uploading their ceremony, performance and social accounts. The countless impressions, views and amplification of your brand stands to gain via each vault is tremendous and probably the most impactful wall of fame in the world.
Below one of the World's most photographed landmarks, we're re-imagining private land into an extraordinary experiential destination.
Fireproof Vertical Monument
The Great Wall of Fame™ - celebrating icons from all 206 Olympic nations through rammed-earth construction.
Mirrored Luxury Residence
Container-home lodge with Brabus tour bus suite and private Padel court, bookable via our custom app.
Immersive Art-Tech Sanctuary
Voice-activated AI, sonic trails, and light-encoded storytelling create a new language of fame.
MARKET OPPORTUNITY: WHY NOW
IMPRESSIVE AUDIENCE METRICS
50M+
Annual Digital Views
Of the Hollywood Sign across social media platforms
1.5M+
On-site Visitors
Pilgrimage to the sign annually
350K
User Selfies
Taken on the property each year
STRATEGIC TIMING WITH GLOBAL EVENTS
Perfectly timed to leverage three major global events: 2026 World Cup, 2027 Super Bowl, and 2028 LA Olympics
YOUR BRAND ACTIVATIONS INCLUDE:
Activations
1
BRABUS x Summit to the Sign™
Custom immersive greenroom RV on site showcasing luxury automotive integration
2
Padel and Basketball Court Showcase
Elite sporting experience with luxury fashion sponsor, creating exclusive exposure for Olympic bid
3
Roller Rink Launch
In collaboration with Flipper's World, bringing cultural momentum to the property
4
Live Shows
A rooftop ceremony - inspired partly by Tiny Desk, part Boiler Room - held under the Hollywood Sign. Honorees accept their Heart on the Wall of Fame and perform live with streaming for charity.
Brand Opportunities
  • DJ Set to open Electronic Music Wall of Visionaries, streaming for Charity
  • Exclusive sponsorships
  • Naming rights packages
  • Vault dedications
  • CSR impact integrations
  • While Construction Is Underway, sponsored Brabus— Unveiling October 20th
TINO SCHAEDLER, RE-DESIGNS BRABUS RV FOR A SONIC SANCTUARY ON WHEELS

Experience the BRABUS x Summit to the Sign™ custom RV installation at the build site—a sonic, immersive reimagining of the green room, created to honor the icons who shaped global culture.
Book the motorhome for a private sonic tour and explore the ultimate in luxury tour bus design—built for today’s stars and available for pre-order exclusively for our Wall of Fame inductees.
PADEL TO THE OLYMPICS
FROM HOLLYWOOD TO THE WORLD
Join the movement to bring Padel to the Olympic stage with the most iconic banner placement in the world: our Padel court beneath the Hollywood Sign.
This isn’t just a court — it’s a global stage. Sponsored by visionary brands who believe in the future of sport, culture, and legacy.
Be part of history where culture meets competition, and help us rally the World for Padel's Olympic debut.
#PadelToTheOlympics
#HollywoodSummitCourt
INTERACTIVE POP-UP INSTALLATION
ROLLER RINK, ACTIVE WEAR & SILENT DISCO
Proposed sports event integrations with Oscars, Grammys, and more. Spotlight feature and special access during top sporting showcases. Double date under the Sign.
Proposed Partner: Flippers World Installation
HOLLYWOOD GIVING TREE™
Studio Drift and Tino Schaedler transform their legendary Burning Man installation into the transcendent Hollywood Giving Tree™:
  • Immersive sonic sculptures that breathe life into inductees' voices and stories
  • Each Legacy Leaf serves as an illuminated node, encapsulating digital legacies for generations
  • Every installation features companion pieces: collectible vinyl recordings, handcrafted farewell letters, and stunning visual poetry
Get ready for the grand unveiling of the inaugural leaf, coinciding with the highly anticipated 2026 global football event in town! American Football will follow suit, setting the stage for a groundbreaking artistic revelation witnessed on a World Stage.
PRESTIGIOUS NAMING RIGHTS COMPARISONS:
Below are landmark naming rights deals that demonstrate market value. Summit To The Sign™ & Great Wall of Fame™ offer equal visibility with deeper cultural permanence at exceptional value.
Crypto.com Arena (LA)
Brand: Crypto.com
Term: 20 years
Value: $700M
SoFi Stadium (LA)
Brand: SoFi
Term: 20 years
Value: $625M
Barclays Center (NYC)
Brand: Barclays
Term: 20 years
Value: $200M
Salesforce Tower (SF)
Brand: Salesforce
Term: 15 years
Value: $560M
EXCEPTIONAL VALUE PROPOSITION
At just $1 million annually, the Summit to the Sign™ and Great Wall of Fame™ represents exceptional value compared to conventional naming rights deals, while offering unique cultural significance and brand association with higher projected visitor numbers.
Unlike traditional sporting venues that depend on events and performances, this landmark offers enduring cultural legacy and global recognition—simply by being a Sign. No spectacle required.
STADIUM NAMING RIGHTS VS HOLLYWOOD SIGN OPPORTUNITY
Traditional stadium naming rights are powerful—but limited. You're tied to one team, one city, and one type of fanbase. Your exposure rises and falls with ticket sales, playoff seasons, and performance.
This is different.
The Hollywood Sign is not bound by any league, schedule, or team.
It’s a 24/7 global cultural beacon—welcoming every sport, every sound, every story that moves the world.
It’s not just for fans of one game. It’s for everyone who’s ever dreamed bigger.
From music to sports, fashion to philanthropy, it honors influence in all forms—without bias, without borders.
This is legacy without limits.
Healthy. Inclusive. Always on.
The only “stadium” that celebrates all of culture, all the time.
VISIBILITY & BRAND EXPOSURE
On-Site Presence
Prominent brand visibility throughout the physical space, including entrance marquees, founder galleries, event stages, and interactive displays.
Event Platform
Naming rights across the annual Heart of Hollywood Summit events, legacy unveilings, and VIP ceremonies, with prominent keynote mentions.
Content Rights
Access to premium digital assets for marketing, including custom-produced brand imagery, video storytelling, and "fans become founders" narratives.
Every touchpoint is designed to create meaningful brand associations with Hollywood's creative legacy while providing versatile marketing assets.
SECURING YOUR HOLLYWOOD LEGACY
Your Brand, Immortalized:
  • Prominent naming on all physical & digital assets
  • Branded "wing" of the wall + ceremonial summit path
  • Legacy donor placement & executive event access
  • Integration into global media, merchandise, and docuseries
  • Announced during LA Tech Week, Oct 2025
Summit To The Sign™ & Great Wall of Fame™ naming rights package represents an unparalleled opportunity to align with Hollywood's cultural legacy while securing exceptional brand visibility at a fraction of comparable sponsorship costs.
This landmark partnership delivers more than just visibility—it positions your brand as a contributor to entertainment's living history while providing exclusive access to one of the world's most recognized cultural icons.
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1
20 Year Partnership:
Long-term brand association with Hollywood's cultural icon
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$20M Total Investment:
Fraction of comparable naming rights deals
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50M+ Visitors To Hollywood Sign:
Set to surge with the arrival of international sports in LA.
Key Value Propositions
  1. Cost Efficiency: At just $1M annually, you secure premium cultural positioning at a fraction of typical naming rights costs—delivering exceptional ROI compared to stadium deals that cost 20-35x more.
  1. Cultural Relevance: Unlike transactional stadium naming, this opportunity ties your brand to Hollywood's living heritage—embedding you within entertainment's past, present, and future narrative.
  1. Growth Potential: As digital content creation accelerates, this landmark's visibility and cultural impact will only increase—delivering growing value throughout the 20-year partnership term.
SUMMIT TO THE SIGN™ | GREAT WALL OF FAME™ - OFFER WITH PROFIT SHARING
Secure Revenue Streams
Vault Inductions $88K+ per induction Cultural figures and sponsors purchase a lifetime legacy vault on the wall, including a physical plaque, digital storytelling, and VIP induction experience.
  • Goal to reach 3,333 vaults
  • Pre-paid, high-margin revenue
  • Scarcity and prestige drive demand
  • Year 1 Goal: 333 vaults = $29.3M
  • 5-Year Potential: $293M
LEARN MORE ON REVENUE & PROFIT SHARING
Naming Rights Partner Offer
20-Year Naming Rights | $20 Million Investment
First and only opportunity to name the central cultural property beneath the Hollywood Sign.
  • Includes naming across all physical, digital, and streaming platforms
  • Prominent brand placement across vaults, trail, events, and media
  • Exclusive category sponsorship (e.g., sports museum, fashion house)
  • Profit Share: 5% share of all net revenue over 20 years
  • Target project revenue: $400M+
  • Est. return: $20M+ in passive revenue, plus global legacy
PARTNER BENEFITS
VIP Entertainment Access
Premium invitations to legacy events, special unveilings, and exclusive opportunities to host clients beneath Hollywood's most iconic backdrop.
Founder Connections
Facilitated meet-ups with entertainment industry pioneers, creating valuable networking and relationship-building opportunities.
Private Experiences
Custom-tailored VIP tours and private access to areas normally restricted to the public, perfect for executive entertainment and client hospitality.
WHO IS ON THE WALL? CURATION PROCESS
Selection is not bought. It is nominated, curated, and consecrated.
  • Each inductee is proposed by a Visionary Nominator
    (artist, athlete, historian, architect, icon)
  • Decisions ratified by a rotating Council of Legacy (global cultural leaders, AI interpreters, and archivists)
  • Measured by impact to charitable causes,, cross-cultural influence, and generational resonance
Celebrating Legends Across Categories
Each distinguished honoree will be immortalized in one of these transformative global categories:
Film & TV
Honoring cinematic visionaries who redefined storytelling and revolutionized global entertainment
Music
Celebrating groundbreaking artists whose sonic innovations reshaped cultural landscapes worldwide
Sports
Recognizing legendary athletes whose extraordinary achievements transcended borders and inspired millions
Poker, Gaming, E-Sports
Acknowledging strategic masterminds, competitive pioneers, and visionary industry executives
Digital Innovation
Spotlighting transformative creators, digital architects, and technological trailblazers shaping our future
Live Performance & Theater
Commemorating brilliant performers whose artistry transcended conventional boundaries
Cultural Legacy
Enshrining luminaries whose profound impact has forever altered the tapestry of global heritage

IMPACT BEYOND MEASURE
First Global Wall of Fame for Electronic Music
Experience exclusive DJ performances beneath the Hollywood Sign during Zodiac celebrations. These intimate gatherings power global fundraising through immersive streaming while honoring dance music pioneers.
Great Wall of Fame™
Sonic Legacy
Preserve your wisdom in our Sonic Sanctuary—a monument where your insights endure to guide future generations.
JOURNEY TO LEGACY: KEY MILESTONES
1
October 2025
Official Grand Announcement during LA Tech Week
Global press conference beneath the Hollywood Sign with founding Visionary Nominators
2
March 2026
Opening Guinness World Record Breaking Event streaming
A Celebration of Visionaries
Join us for the first-ever live-streamed musical marathon beneath the Hollywood Sign — a global charity event honoring icons and breaking records.
Together, we’ll attempt to surpass the Guinness World Record for the largest amount raised on a livestream, currently held by Z Event at $11M.
3
April 2026
Special VIP Bday Zodiac Series
Proposed sports event integrations with Oscars, Grammys, and more. Spotlight feature.
4
Summer 2026
World Cup Activation
Global streaming events connecting football legends with Wall of Fame inductees across continents
5
December 2026
Annual Zodiac Celebration
Charity streaming with exclusive DJ performances and digital legacy capture
The Great Wall of Fame™ project launches at the intersection of technology and cultural milestone events, maximizing visibility through strategic timing with global sporting moments.
MEET THE VISIONARIES RESHAPING TOMORROW
Introducing our team of innovators, dreamers, and change-makers who are revolutionizing the entertainment landscape. United by passion and driven by purpose, these industry pioneers bring diverse expertise to transform how legacy is celebrated and preserved.
Together, we're not just building a monument—we're crafting a movement that honors greatness while inspiring future generations to leave their own indelible mark on history. More Global Team Members Here.
Summit to the Sign™ may not be the steepest climb in the world—
but it’s one of the most photographed.
A familiar peak, etched into global memory.
What makes it different isn’t the altitude—it’s the story.
This is a sonic ascent, guided by the voices and music of those who dared to climb Hollywood.
Some made it.
Most didn’t.
But every struggle, every fall, every breakthrough—that’s the real summit.
The one we don’t see.
With each step, you hear the trials behind the triumphs.
A journey not of terrain, but of truth.
Because chasing a dream in this city?
That’s the hardest climb of all.
Email
Learn about sponsorships by emailing our Legacy Team.
Phone
Speak directly with our Cultural Heritage Directors.
+1-917-416-2090
Visit
Visit by appointment at our Hollywood landmark locations.
Secure your family's legacy on our prestigious Great Wall Of Fame™ and Hollywood Giving Tree™.